• These bigger hospitals through branding and marketing communications which include activities such as logo design are able to create a strong brand.
• Big brand hospitals use a number of methods to maintain the image and popularity of their brand in the market: regular conferences, seminars, events, workshops and medical camps. All of which are expensive and require huge finances.
• Big brand hospitals are able to provide corporate employees special discounts on medical services, add patients and enhance their brand.
• The bigger brands advertise in the print media and publish interviews of famous physicians of their hospitals.
• In sum, the big brands, since they have a name in the market are able to target the corporate sector quite
easily as compared to small hospitals that have not yet established their credibility in the market.
All of these activities are next to impossible for a small hospital and the hospital owner who is struggling with finances. The smaller hospitals that have no funds to carry out such activities are therefore lost somewhere in the race. The small hospitals out here stand no chance in front of these giant brands.
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